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Season Passes: What Are They & How To Create

Discover what athletic season passes are available and how they can help elevate your fan's experience.

Season passes offer flexible attendance options for fans while making operations and revenue more predictable for organizers.

Benefits of Offering Season Passes:

  • Guaranteed Revenue: Pre-sold passes ensure revenue before the season starts.

  • Enhanced Fan Loyalty: By offering cost effective passes, schools and athletic departments can build stronger relationships with their fanbase.

  • Streamlined Entry: Digital passes reduce the hassle of game-day entry, allowing fans to access events with ease. Passes default to digital delivery, which will be delivered via email and electronically to their fan app account. The fan will have a single pass with a unique QR code to use at all eligible events.

We offer multiple pass types to accommodate a variety of entry:

Pass Type

Example

Single Sports Pass

Volleyball pass valid for all volleyball games

Multi Sports Pass

All sports pass valid for entry into any athletic event

Flex Pass

Digital punch card valid for entry into any certain number of events

Pass Package

Family Four Pack of passes for the price of one

Fee Structure:
Pass events fall under a separate fee structure than single events. All digital passes have a $3 per pass fee and all physical passes have a $5 per pass fee. To streamline and simplify billing, the fee is added to the “Net Price” that is entered for the passes.


Single Sport Pass:

A Single Sport Pass allows entry for one pass holder access to events across a single team.

  • Eligible for one team

  • Designed for a single user (pass holder)

  • General Admission or Reserved seating abilities at setup

  • Fan receives a single pass with a custom QR code to be used at all designated events

Example Passes:

  • Adult/Student Varsity Football Pass: Allows holder one entry to each home varsity football game

  • Girls Volleyball Pass: Allows holder one entry to each home, girls, volleyball game

  • Football Parking Pass: Allows holder parking entry to each home football game

For steps on how to build a single sports pass click here


Multi-Sport Pass:

A Multi-Sport Pass allows entry to events across multiple sports using a single pass. Because it covers more than one sport, it is valid for General Admission events only. Additional scans can be applied during setup to allow more than one fan in under the same pass.

  • Eligible for multiple teams

  • Designed for one or multiple scans per pass

  • General Admission only

  • Purchaser receives a single pass with a custom QR code to be used at all designated events

  • Multiple scans (up to 7) can be applied to the pass to allow additional entries per event

Example Passes:

  • Student All-Sports Pass: Allows holder entry to each eligible home event to all sports teams applied to the pass

  • Spring Season Pass: Allows holder entry to each home event to all spring sports applied to the pass.

  • Family of 4 Football Pass: Allows holder up to 4 entries per home football game

For steps on how to build a multi-sport pass click here


Flex Pass:
A Flex Sports Pass works like a digital punch card that can be used for any event in the Box Office, regardless of the team. Each pass includes a set number of entries (between 5 and 25), giving fans the flexibility to attend events on their own terms. Pass holders can use multiple entries at once—for themselves or for friends and family. We recommend setting up this pass sale so that additional passes can be purchased if a holder runs out of entries before the season is up.

Example Passes:

  • 10 Punch Pass: Allows holder up to 10 entries to any home event. Entries can be used all at once or spread out over a number of events.

  • 20 Punch Pass: Allows holder up to 20 entries to any home event. Entries can be used all at once or spread out over a number of events.

For steps on how to build a flex pass, click here


Pass Package:

A Pass Package allows you to bundle a group of passes for one price.

  • Single Passes or Multi Sport Passes must be created first

  • Designed for a single purchase of multiple passes packaged together

  • Fan receives a multiple passes with a custom QR code on each to be used eligible events

Example Passes:

  • Family Four Pack Pass: Allows fan to make one purchase for multiple passes.

  • Football & Parking Pass Combo: Allows fan to make one purchase for both game entry and parking entry.

  • Football & Concessions Pass: Allows fan to make one purchase for both game entry and eligible meal package at each game.

For steps on how to build a Pass Package, click here.

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